< Projects

AI Wealth Management Engine using advanced Reinforcement Learning

Development
Tom Lorimer
Chief Executive Officer

“Passion Labs translated a highly ambitious AI vision into a rigorous, technically grounded roadmap. Their depth in Reinforcement Learning and financial modelling gave us complete confidence in the feasibility and scalability of the solution.”

- CTO, Leading Wealth Management Firm

Business Context

A fast-growing, technology-driven wealth management firm set out to transform its hybrid advisory model into a fully self-serving digital platform. While the company already combined human advisers with a client-facing app, its long-term ambition was clear: automate onboarding, strategy formulation, and annual financial reviews — delivering personalised financial planning at scale without reliance on advisers.

The opportunity? Dramatically increase scalability, reduce advisory costs, and unlock a broader customer segment.

The Challenge

The firm needed an AI engine capable of:

  • Managing multiple competing financial goals (retirement + savings targets)

  • Dynamically reallocating investments across 5 risk-tiered portfolios

  • Adapting annually to income changes, cash injections, withdrawals, and risk updates

  • Evaluating retirement outcomes using Monte Carlo simulation

  • Delivering transparent, regulator-ready logic suitable for future deployment

No existing Goal-Based Wealth Management models fully addressed this complexity — especially where retirement goals could be defined by monthly income, not just target wealth.

Our Approach

Passion Labs designed a bespoke Deep Reinforcement Learning (RL) framework built on:

  • A formulation of this custom problem in a Reinforcement Learning framework

  • A multi-dimensional financial state space

  • A structured reward system balancing goal achievement, timeliness, and risk

  • Proximal Policy Optimisation (PPO) as a scalable learning baseline

  • Integration with the client’s Monte Carlo simulation engine


The Impact

Our work delivered:

  • A technically validated blueprint for a production-ready autonomous guidance engine

  • A simulation-based training framework requiring zero real-world training data

  • A scalable architecture capable of supporting unlimited goal combinations

  • Defined technical KPIs and business performance metrics

Most importantly, the client gained a clear pathway to transition from adviser-led planning to AI-driven, scalable financial strategy generation, positioning them to reduce manual advisory dependency while increasing digital client acquisition capacity.


This project established the foundation for next-generation, fully automated wealth guidance.

< back to Projects
< previous
Next >