AI Strategy Audit: B2B Technology PR Agency

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“The audit delivered by Passion Labs really gave us strategic clarity — things we hadn’t thought about that are now central to our plans going forward. The process was extremely painless and very valuable.”

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Business Context

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A well-established B2B technology PR house approached Passion Labs to understand how artificial intelligence could be practically and profitably integrated across their operations. While the agency was known for its innovation and tech-first mindset, leadership recognised that the rapid evolution of AI tools demanded a clearer strategic approach: one grounded in insight, not hype.

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Challenge

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The agency sought to identify where AI could create measurable value — from improving client campaign delivery and insight generation, to streamlining internal processes and enhancing creativity. However, without a unified strategy, experimentation risked fragmentation, inefficiency, and inconsistent client messaging.

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Process

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Passion Labs conducted a comprehensive AI Strategy Audit including:

• Stakeholder working sessions with leadership and department heads
  
  
• Team-wide surveys to capture skills, readiness, and sentiment
  
  
• Data and tech stack assessment to map integration potential
  
  
• Competitor benchmarking and state-of-the-art review of AI adoption in PR
  
  
• Impact analysis quantifying the potential uplift across efficiency, creativity, and client outcomes
  
  

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Insights were synthesised into a clear AI roadmap outlining short-, mid-, and long-term priorities for implementation.

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Solution & Impact

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The audit revealed immediate opportunities to automate content workflows, enhance media monitoring, and use generative AI for creative ideation. Within three months of implementation, the agency achieved:

• 25% reduction in time spent on manual reporting
  
  
• 15% uplift in campaign ideation efficiency
  
  
• Greater client confidence through transparent use of AI innovation
  
  

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Recognising the value of ongoing strategic partnership, the agency extended its relationship with Passion Labs into a rolling AI strategy retainer, ensuring sustained innovation and competitive advantage.

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