AI Strategy Audit: Consumer Insights and Data Analytics Firm

“Passion Labs helped us reimagine what’s possible with AI. Their advanced use case design has transformed how we generate insights, deliver client value, and stay ahead of the curve.” — Co-Founder, Leading Consumer Insights & Data Analytics Firm

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Business Context

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A leading consumer insights and data analytics firm approached Passion Labs to explore how advanced AI applications could elevate their service offering and create a new tier of value for clients. Operating at the intersection of human insight and data science, the company wanted to move beyond traditional analytics to leverage AI across a number of verticals.

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Challenge

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The firm’s existing analytics stack was robust, but opportunities to scale intelligence, reduce manual analysis, and enhance forecasting were constrained by time and tooling. Leadership wanted to identify high-impact, practical AI use cases that could integrate seamlessly with current systems while strengthening client outcomes and commercial growth.

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Process

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Passion Labs conducted a comprehensive AI Opportunity Framework, collaborating closely with the executive and data science teams through:

• Strategic discovery workshops to map business goals against AI potential
  
  
• Data and tech stack assessments to gauge readiness for integration
  
  
• Competitor and state-of-the-art review of AI in consumer intelligence
  
  
• Design and prototyping of advanced AI use cases tailored to client verticals
  
  
• ROI modelling and roadmap development for phased rollout
  
  

Solution & Impact

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Passion Labs delivered a suite of transformational AI use cases, all of which are confidential. 

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However, building on this success, the company extended its partnership with Passion Labs to co-develop proprietary AI-driven products — ensuring it remains at the forefront of the insights industry.

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