Case Study: AI Market Insights & Analysis Engine

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Business Context

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A leading international trade consultancy specialising in helping businesses expand into new markets needed to strengthen its decision-making process. With client demand growing across multiple sectors, the team required a more scalable and data-driven way to assess market suitability. Traditional manual research methods were time-consuming, fragmented, and lacked the agility to respond to live changes in global conditions.

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The Challenge

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The consultancy faced three main hurdles:

• Volume: Millions of disparate data points across macroeconomic indicators, micro-sector trends, and live API feeds.
  
  
• Speed: Manual analysis was taking weeks, slowing client recommendations.
  
  
• Clarity: Difficulty in quantifying which markets were most attractive for specific products or services.
  
  

Our Approach

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Passion Labs partnered with the consultancy to design a Marketing Intelligence & Insights Engine. The platform triaged millions of structured and unstructured data points in real time, applying advanced scoring logic to rank opportunities. The system then visualised outputs through heatmaps, making market comparisons clear and intuitive for client teams.

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The Solution

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• Aggregated 15+ live API feeds and 50,000+ macro/micro datasets.
  
  
• Applied proprietary scoring algorithms to rank 70+ international markets for product/service suitability.
  
  
• Delivered a visual heatmap dashboard for instant decision-making.
  
  

The Impact

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• 85% reduction in research time (weeks to hours).
  
  
• 4x faster client recommendations, improving win rates.
  
  
• Enabled the consultancy to scale to 5x more clients without additional headcount.
  
  
• Delivered measurable ROI with £1.2M+ attributed to new client wins in the first 12 months.
  
  

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