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Farm GPT: Talk-to-Data System for Agriculture

Ventures
Tom Lorimer
Chief Executive Officer

At Passion Lab, we’re committed to building proprietary intellectual property that delivers measurable impact across industries. Our ventures combine cutting-edge research with commercial application, creating scalable assets with long-term strategic value.

FarmGPT: Conversational AI for Agriculture

“FarmGPT will transform the way farms access and act on their data, giving us insights in seconds rather than days.”
– Director, UK Agricultural Consultancy

Business Context

Modern farms generate a wealth of data—from soil quality reports to animal health records and crop yields. Yet this information often sits in silos, spread across incompatible systems and formats. As a result, farmers and consultants face delays in consolidating and interpreting data, limiting their ability to make timely, informed decisions.

The Challenge

Through research funded by Innovate UK, we identified a clear gap: farmers wanted simple, mobile-first tools that let them “talk to their data” without needing complex dashboards or technical expertise. The challenge was to design a solution that integrates multiple data sources and delivers actionable insights instantly.

Our Process

Leveraging our expertise in AI and conversational interfaces, Passion Lab created FarmGPT—a proprietary tool that unifies farm data into a single interface. Designed for mobile accessibility and natural language interaction, FarmGPT enables farmers to simply type or speak a question and receive real-time, data-backed answers.

The Solution

FarmGPT acts as a data companion for farms, pulling together insights from soil tests, animal health results, crop records, and third-party systems. Its conversational interface requires no training, allowing farmers to access actionable insights on the go, anytime.

The Impact

  • 80% faster access to critical farm insights

  • 40% reduction in time spent collating data from multiple systems

  • Improved real-time decision-making in the field

  • Positioned as a licensable product for UK farms and consultancies, opening new revenue streams and driving sector-wide efficiency gains

Why It Matters

FarmGPT is more than just a tool—it’s a step-change in how agricultural data is harnessed to drive productivity and sustainability across the UK. For investors, it represents a scalable, defensible IP asset with immediate commercial traction and long-term growth potential.

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