Transforming Negotiation with AI: The Gap Partnership

Announcing our latest partner, the world leaders in commercial negotiation: The Gap Partnership

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We’re really excited to be partnering with the world’s leading negotiation consultancy: The Gap Partnership. They advise the majority of global retail, FMCG and CPG enterprises and now they want our help to bring AI into the forefront of their strategy.

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Negotiation is one of those skills that sits right at the heart of how we operate. It is deeply human, often high stakes and something we all rely on in both business and everyday life. However, it is also complex, hard to teach and even harder to scale. That is what makes this collaboration so interesting.

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At its core, this partnership is about exploring what happens when you take something as human as negotiation and start to encode aspects of it into frontier AI. Not just the surface level tactics, but the underlying thinking: the judgement, the trade offs, the behavioural dynamics.

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Done well, this creates a real opportunity for AI to work alongside people in a meaningful way. Not to replace negotiators but to support them. To help them prepare better, think more clearly and navigate complexity with more confidence.

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What makes this partnership particularly strong is the combination of perspectives. The Gap Partnership bring deep expertise in negotiation and behavioural change. We bring deep domain experience in building applied AI systems. Alongside this, there is a strong foundation of scientific research informing the work.‍ It is a very focused collaboration and one with a lot of potential. This is just the beginning, and we are looking forward to building it together.

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