Two Years In: Reflecting on the Passion Labs Journey

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This September marks two years since Passion Labs first opened its doors and what a ride it's been.

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Our GTM Associate, Ben, sat down with our CEO Tom to talk about the journey so far, the milestones along the way and what's next as we head into year three.

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From Idea to AI Innovation Lab

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Passion Labs launched in September 2024 with a clear mission: to build an AI innovation lab focused on solving unsolved problems and pushing the state of the art forward. Two years on, that mission hasn't changed but the scale of what we've built has grown well beyond what we imagined at the start.

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"It's been exhilarating to be growing and building a business," Tom reflects, "especially through the excitement - the ever-accelerating, ever-insatiable AI landscape we've been building in."

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The Numbers Behind the Journey

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In just two years, the Passion Labs team has:

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• Deployed close to 100 AI systems for clients across a range of industries
• Partnered with major organisations including BBC Studios and Frontier Agriculture, among many other clients who've helped shape who we are today

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These partnerships have been a driving force behind our growth. As Tom puts it, our clients have "pushed us to be better" at every step, challenging us technically and commercially in ways that have made the business stronger and more capable.

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Building Strong Foundations

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What stands out most about the last two years isn't just the volume of work, it's the depth of what's been built underneath it. Through the process of tackling hard problems for ambitious clients, the team has developed what Tom describes as "deep and strong foundations," both technically and commercially.

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That foundation is what gives the team confidence heading into the next chapter.

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Looking Ahead to Year Three

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With two years of momentum behind us, the outlook for year three is one of excitement and possibility. As Tom sums it up, Passion Labs is now "in a really exciting position"… ready to take on new clients, tackle bigger problems and continue advancing what's possible with AI.

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Here's to the next chapter. Thank you to everyone (clients, partners and the team) who has been part of the journey so far.

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Onwards to year three.

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